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Q3 Impact: Heartbeats & Hands 540 Advances Volunteer Engagement and Financial Literacy Efforts in Q3

Atlanta, GA –  The third quarter of 2025 was one of momentum and meaningful preparation for Heartbeats & Hands 540 (HH540), as the organization focused on expanding community engagement and laying the groundwork for impactful fall initiatives. From rallying volunteers for the upcoming Every Color Matters (ECM) 5K to securing partners for Cole’s Initiative, HH540 continued its mission of connecting hearts and hands through service, education, and empowerment.


🏃‍♀️ Mobilizing Volunteers for the ECM 5K

Throughout Q3, HH540 launched a successful recruitment campaign to secure volunteers for the Every Color Matters 5K Run/Walk, scheduled for November 8, 2025. Volunteers will serve at cheer and hydration stations, helping to encourage participants and celebrate cancer survivors and families affected by the disease.


Building on HH540’s longstanding partnership with ECM, the organization set a goal of mobilizing 50 volunteers to support the event, reinforcing its ongoing commitment to cancer awareness and community wellness. “Our volunteers are the heartbeat of what we do,” said Nicole Hill, Board Chair of Heartbeats & Hands 540. “Their enthusiasm and compassion help bring energy and hope to every event we touch.”



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📘 Expanding Youth Empowerment Through Cole’s Initiative

In addition to volunteer efforts, HH540 made great strides this quarter in advancing Cole’s Initiative, a signature youth empowerment program designed to equip teens and young adults (ages 13–20) with foundational financial literacy and personal development skills. The program centers around the book, I Graduated… Now What?’ by Deborah Benard, a practical and easy-to-follow guide that helps young people navigate adulthood with confidence.


HH540 secured partnerships and community collaborators to support the distribution of 300 copies of the financial literacy guide, which will be gifted to youth-serving organizations, schools, and community groups across the metro Atlanta area. The official list of partners and recipients will be announced in Q4 2025 as part of HH540’s continued efforts to empower the next generation through knowledge, self-awareness, and financial confidence.


💜 Looking Ahead

As the organization prepares to close out the year, HH540 remains focused on deepening community partnerships and expanding opportunities for service and education. Whether through hands-on volunteering or youth empowerment, Q3 underscored the organization’s belief that meaningful change begins when compassion meets purpose.


About Heartbeats & Hands 540:

Heartbeats & Hands 540 is a philanthropic volunteer organization dedicated to fostering meaningful connections between individuals and impactful volunteer opportunities at charitable and non-profit organizations across the state of Georgia. Established in 2022 by our founder, who, after experiencing a stillbirth in 2021, envisioned Heartbeats & Hands 540 as a vehicle for spreading joy amidst grief.


Our organization draws its name from the symbolism of the heartbeat, representing the unifying organ we all share that gives us life, and hands, symbolizing the spirit of helping hands reaching out to those in need. The number 540 holds a special significance, representing 540Hz—the frequency of joy. Heartbeats & Hands 540 is committed to making a positive impact on individuals and communities, guided by the belief that joy and support go hand in hand.


Through our volunteer initiatives and partnerships with charitable organizations, we aim to create a network of compassion and service, bringing comfort to those facing challenges and spreading joy where it is needed most. Join us in our mission to build a community of caring hearts and helping hands, uplifting one another, and making a lasting difference in the lives of those we serve.


Media Contacts:

Christy Williams

Board Secretary Assistant - Records & Projects Coordinator


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